Of all the mascots I would certainly anticipate a premium luxury resort to have, the lowly mallard duck is certainly not among them. But, that was what welcomed me when I entered the Peabody Orlando Resort Kingw88
There’s a real tale behind the ducks (which is published on the paper napkins) but the reality is the tale is much less fascinating compared to how the resort has built a brand name about ducks.
First, you have the “March of the Ducks” — at 11 am the ducks “march” (or more accurately waddle) on a red rug to invest the day in an elegant water fountain. This water fountain lies in the center of the resort and is actually quite a nice place to obtain a bit work done or enjoy a coffee and cupcake (while watching the ducks splash about). At 5 pm they after that “march” (waddle) back to their Duck Royal residence to enjoy a duck supper and a “peaceful night” with each other.
Currently the truth they make this an occasion — with marching songs, a red rug and a real Duck Grasp (which is trademarked — yes if you were considering hiring a Duck Grasp for your own Duck March you would certainly run out good luck) is one point. But the ducks are also front and facility to their branding.
There are ducks on the rug, duck soaps in the rooms, beverages called after ducks, ducks stitched on the staff’s clothes — the list continues. It is all quite tastefully done and the ducks are elegantly and discreetly woven throughout the hotel’s brand name and picture.
Currently the real question is, of course, is it well worth it? Just the Peabody knows for certain but from the outside it certainly looks like it’s.
To begin with, remember where the Peabody Orlando is — it is in Orlando contending versus Disney Globe (that knows a point or 2 about branding themselves) Global Workshops and various other theme-oriented attractions. Without the ducks, the Peabody would certainly be an extremely nice, premium resort that would certainly resemble each very nice, premium resort. With the ducks, currently you have your own attraction. Currently you have something to discuss. Currently you have something your kids might want to see almost as long as Mickey Computer mouse.
(Now there’s another Peabody, complete with ducks, in Atlanta as well. The Atlanta Peabody certainly would not remain in competitors with Mickey and company, but I defendant there is enough various other competitors with premium resorts and background that the ducks make their maintain there as well.)
Among the main ways you can effectively market on your own to an upscale clients is to provide an experience. Individuals such as experiences. It provides something to discuss (or write ezine articles about). And if you cover an experience inside your brand name, you simply changed on your own from a “great” business to something remarkable. And remarkable is what obtains individuals to notice, to “take a possibility on” if absolutely nothing else to witness that experience on their own.
So, for you, what can you do to produce an experience for your customers? And is this something that can be woven right into your branding strategy? (And if you can make it unexpected or off-the-wall also better.) Or perhaps it was a mishap you overlooked at the moment — with the ducks Mr. Peabody returned from searching and was enjoying some Jack Daniels with a buddy, when they decided it would certainly be a nifty idea to put the duck decoys in the water fountain. Well everybody loved the decoys drifting about so currently we have real ducks in the water fountain. (See what I imply about how ineffective that tale is? But regardless of, the point is they saw a chance and seized it — do you have any one of those “happy accidents” in your own business you can capitalize on ?)
Remember the point of a great brand name is to earn on your own unforgettable for your ideal customers. And a great way to earn on your own very unforgettable is to cover your brand name about an experience.